by John Visgilio | Jun 17, 2019 | OA Perspectives
As we rounded the corner in the center of the ancient city, he stopped in his tracks, awestruck. Dumbfounded as the Duomo came into view, my third eldest stood wide eyed and speechless. Scraping the sky to communicate its message, it overwhelms, transfixes and...
by John Visgilio | May 31, 2019 | OA Perspectives
An ancient crossroads becomes a modern reality-check Flipping through the vinyl records in Bradlees felt like an adventure every time. So much to explore just beyond that cellophane cover and colorful sleeve. Anticipating the crack of the needle as it found its...
by Deven Spear | Sep 14, 2018 | OA Perspectives
Change is the only constant. There’s real wisdom in that saying, especially when it comes to technology. It’s become a bigger and bigger part of our lives. Not just as an accessory (though who doesn’t love grabbing some factoid off the internet with...
by Ann Marie Bahantka | Aug 1, 2018 | OA Perspectives
Mr. Frazzles, as he’s lovingly known at Overabove, is today’s quintessential consumer. Today’s consumer is, in a word, inundated. Brands compete for attention 24/7, sending messages through countless channels that come at the consumer from every...
by John Visgilio | Jun 12, 2018 | OA Perspectives
The night started out like so many others in the Tuscan hills just west of Siena. Another forgotten, medieval hill town competing for attention against its bigger, more quintessential neighbors. A town rich in history and poor in top of mind awareness. The victim of...
by Overabove | May 10, 2018 | OA Perspectives
Our new hub for harnessing marketing technology. Home to tech leaders and visionary start-ups, The Triangle is North America’s largest high-tech research park. As part of our commitment to always be evolving, we’re heading to the place where innovation is...
