by John Visgilio | Mar 27, 2018 | OA Perspectives
The piazza glistened with just-fallen rain. The cobbles seemed to soak up the moisture and lay a bit more proud – “how good we look today” with all this shine and glimmer. Buildings that had stood here for hundreds of years took it all in...
by Guy Greene | Mar 21, 2018 | OA Perspectives
Fletcher Building, a large construction company, blamed poor project management for $292 million in additional expenses last year. The ability to execute a project efficiently is essential to building a new high rise. In marketing, our end goal is often less obvious...
by Mike Skiles | Feb 27, 2018 | OA Perspectives
One of my favorite college professors was a burly, bearded, larger-than-life, jazz loving, no-bullshit printmaker. He used to walk around the room in his ink-stained apron while students would begin carving away at their woodblocks. He sometimes would get frustrated...
by John Visgilio | Feb 15, 2018 | OA Perspectives
Papers flapping from the wind and whirl of people passing by. Browned and aged and discolored by the Venetian sun. Gathered together, one on top of the other, clamoring for individual attention. Handwritten, layered notes and messages exclaiming joy and happiness and...
by Nikki Guardiano | Feb 8, 2018 | OA Perspectives
In 2018, most brands and marketing departments have figured out that they need to be in the content game. Many have gone far beyond dipping their toe in the water, but are they doing it well? The art of creating meaningful and helpful content seems to have alluded so...
by Deven Spear | Jan 25, 2018 | OA Perspectives
It is not the strongest or the most intelligent who will survive but those who can best manage change. – Charles Darwin Change, in all forms, is a familiar theme at Overabove and in all of today’s world of marketing. Everything is changing around us, yet...
