by Overabove | Feb 10, 2025 | OA Perspectives
Brand positioning is a simple, declarative statement that identifies the place your brand will stand for in the mind of the market. In most cases, it is an internal statement, designed to inform your team and stakeholders. However, we often find that a strong, brief...
by Overabove | Dec 13, 2024 | OA Perspectives
Curious about what the real estate market will look like in 2025? Dive into the key trends, demographic shifts, and post-election predictions shaping the future of real estate. With insights drawn from years of trend monitoring and expert analysis, get a glimpse into...
by Meghan Lubrano | Apr 7, 2021 | OA Perspectives
We’re entering a new era, when wellness will not only be the practice of health, but a celebration of life. What does it mean for your brand? Find out more in the latest issue of “The View from Overabove.”...
by Meghan Lubrano | Oct 22, 2020 | OA Perspectives
Urbanites moving back in with their parents, affluent families fleeing big cities for second homes at the beach, ultra-wealthy tech entrepreneurs trading Silicon Valley for luxe bunkers in the mountains. Are we witnessing the Great Migration of 2020? And what kinds of...
by John Visgilio | May 6, 2020 | OA Perspectives
As Leonardo da Vinci put it; Simplicity is the ultimate sophistication. I couldn’t agree more. In my continued series highlighting my adventures in Italy and how they inspire my thinking, I came across this image I snapped a number of years ago. Now, you might find...
by John Visgilio | Aug 15, 2019 | OA Perspectives
How do marketers continue to attract valuable millennials to brands when what they want is instant gratification? The plan was set. Insider advice given, acted upon and put into motion. Our objective? Find the ancient Roman road that leads to a remarkable, secluded...
