The Challenge for thrivemore
When a team of real estate visionaries created a new brand, they risked being lumped in with typical, bulldozer-wielding developers. Overabove was challenged to tell the story of Thrivemore Advisors’ unique approach to conservation-based land development, while hitting on the wants and needs of radically different audiences.
Our approach
The Thrivemore team brings decades of experience to the table, but what truly sets the brand apart is its vision of sustainable living and meaningful human connection. Overabove’s brand DNA and positioning exercises brought Thrivemore’s differentiators to the forefront, building the foundation for everything from the name itself to brand identity.
Once the brand was established, we continue to tell the story to potential partners, landowners and buyers through tactics including rich video content and a dynamic website.
The Results
Our brand positioning and storytelling separates Thrivemore Advisors from traditional real estate developers, drawing attention to passion and vision they employ to bring enduring places to life.