Introducing a new series that pits John Visgilio, Overabove Principal and Co-Founder (our “Man”), against Deven Spear, Overabove Chief Innovation Officer and founder of software company Brightdoor (our “Machine”) in the battle for hearts and minds across the new marketing landscape. Today we’ll cover how Marketing Automation, coupled with more traditional, analog methods, nurtures and converts leads – and what it means for some of Overabove’s most important client verticals. (more…)
Fletcher Building, a large construction company, blamed poor project management for $292 million in additional expenses last year. The ability to execute a project efficiently is essential to building a new high rise.
In marketing, our end goal is often less obvious and less tangible than a skyscraper, but project management is just as instrumental. (more…)