The Challenge for north country school
When a group of students and teachers at North Country School created Access Wild Places, a weeklong camp to make the outdoors more accessible for all kids, they tapped Overabove to brand the program and tell its story.
Our Approach
We developed an identity, voice and brand story for Access Wild Places that builds off the North Country School brand. Using that foundation, we created a suite of content to tell the unique story of the camp. This included longer format documentary-style video and shorter, targeted video content to activate social media.
THE results
Our work drove engagement and increased fundraising, including unsolicited donations over $10,000 after viewers saw our video, and it also generated significant media coverage.