The Challenge for Norwich Free Academy
Many of Norwich Free Academy’s students come from nine partner communities, but the school welcomes students from across the region and even internationally. While NFA has blended the best in public and private education since 1854, many potential in-state students were unaware that they could attend. They looked to Overabove to build awareness in key targeted towns.
OUR approach
Our robust awareness campaign deployed an omni channel approach, ranging from targeted print, radio and digital to direct mail and on-campus signage. Simple messaging made it clear that NFA was not just an option but an outstanding one for students across the state.
NFA What’s Next radio spot
The Results
The digital campaign alone earned over 7.7 million impressions, while the campaign as a whole boosted local media coverage of NFA and produced an uptick in admissions inquiries from target markets.