Breakthrough loyalty program
brings customers back.
Mohegan Sun was losing players to newer and easier-to-get-to casinos. Our job: Give them a reason to come back.
GOING OVER AND ABOVE AGGRESSIVE NEW COMPETITORS
The new casinos were stuck in the old way of thinking, so we came up with something they couldn’t think of, let alone pull off. We put the player in control. Overabove partnered with Mohegan Sun, and became part of their marketing team, to create the industry-leading Momentum loyalty program. More levels, more privileges. More ways to get the rewards they really want. And at a lower cost to our client. Momentum created more momentum. It left players more connected to Mohegan Sun. It made them more loyal. It made them want to play more. Our client says, “Overabove worked side by side with our people to create the program and sell it internally. That drove marketing results.”
RESULTS ABOVE EXPECTATIONS
Positive perceptions spiked to 74% in the New York market
70% of New York market said they would spend more money at Mohegan Sun because of Momentum
Mohegan Sun saved $2 million (in addition to other savings) on one program feature