The Challenge for Mohegan Casino Las Vegas

When Mohegan launched Mohegan Casino Las Vegas, it was the first time the wildly saturated Las Vegas market was introduced to the Mohegan brand. On top of that, Mohegan was the first Native American gaming enterprise to operate a casino within the heart of Las Vegas. We had the task of making an unforgettable first impression while appealing to two different audiences: out-of-town Mohegan players and Las Vegas loyalists.

Overabove designed a new logo to celebrate Mohegan’s partnership with Virgin Hotels Las Vegas, where the new 60,000-square foot casino was built. We developed extensive addressable media for the launch and all related events, including direct mail and email. As with other Mohegan destinations, we also leveraged the award-winning Momentum player loyalty program to attract new and existing players.

Mohegan is now officially a player in the legendary Las Vegas market. Cross-property promotions have been driving Momentum members to the new destination, and consistent brand strategy has introduced Las Vegas to the storied heritage and hospitality of Mohegan.