The Challenge for Westlake
In the heart of the crowded Palm Beach County marketplace, master developer Minto Communities launched the all-new, ground-up community of Westlake. Our challenge was to pull the brand above the noise of its competitors.
OUR approach
With a thrilling Adventure Park, vibrant town center and single-family homes that bring indoor-outdoor living to the forefront – all at an affordable price tag – Westlake brought much-needed excitement to the market. We created resonant brand positioning that captured these differentiators and pulled it through a variety of tactics.
Once we established the brand’s positioning, we performed big data analysis to gain actionable insights into our target audience. This allowed us to explain Westlake’s offerings in a way that resonated with our audience’s wants and needs – and target high-value prospects with data-led accuracy.
The Results
Our blend of strategic brand positioning, omnichannel marketing activation and data-driven audience targeting drove immense success in Westlake. The first year our strategy was implemented, the community saw 149 home sales. In 2023, Westlake surpassed their sales goals by 56% with a backlog of over 300 customer sales, totaling over $150 million. The community also landed on RCLCO’s list of the 50 Top-Selling Master-Planned Communities in the U.S for the fourth year in a row.