Elevating the Game
in the Pacific Northwest
The Cowlitz Tribe of Washington State planned to open the premier gaming and entertainment resort and hotel in the Pacific Northwest. But, first they needed to create branding around their Tribal history and the unique offering they would bring to the market.
GOING OVER AND ABOVE THE COMPETITION
Through intensive research, Overabove helped tell the Cowlitz story and created a branding platform to position them as a destination unlike any other in their market. We are currently pulling the brand through consumer touchpoints to ensure a memorable experience.
ilani will open spring of 2017.