THE CHALLENGE FOR ilani
OUR approach
Brand Development
royalty
perseverance
entrepreneurialism
spirit
i-la-ni \ eI’-la-neI’
(Cowlitz) to sing
on-property storytelling
Overabove worked very closely with Tribal leadership to develop a comprehensive video storyline and dynamic video presentation to celebrate the heritage of the Cowlitz Indian Tribe. This twenty-four hour, continuous video installation sets the stage for a dynamic guest experience for ilani.
direct marketing
Promotions, Events and On-Property Venue Identities
THE results
On opening weekend, an eight-mile traffic backup on Washington’s I-5 was an impressive visual of the crowds drawn to ilani. In the years since, our strategy and support have helped ilani attract over 4.5 million annual visitors. High demand has allowed for rapid expansion: in 2018 the casino added the Meeting & Entertainment Center, and the ilani Hotel opened its doors in 2023.