Superior taste. Right place. Great story.
Headframe was a start-up micro distillery located in Butte, Montana. Our job: help them get shelf space in an intensively competitive category. A big challenge even for established brands.
GOING OVER AND ABOVE THE CLUTTER AND THE COMPETITION
With new media clamoring to find new ways into peoples’ heads and traditional media trying to compete, consumers tune out. So, we created compelling stories to cut through, and told the tale of Butte’s storied, proud, sometimes dark, past and connected the town’s uniqueness to the uniqueness of Headframe’s products. The brand mark, packaging, website, signage and sales collateral we developed all captured this connection.
RESULTS ABOVE EXPECTATIONS
Production has increased from 80 to 2,000 cases a day (that’s 2,400%)
Headframe is growing and on the path to becoming the largest distillery west of the Mississippi
Headframe’s Orphan Girl Bourbon Cream Liqueur outsells Bailey’s Irish Cream in Montana