The Challenge for The Frederick Gunn School

The Frederick Gunn School, formerly The Gunnery, is a vibrant, welcoming boarding and day school built on the values of its trailblazing nineteenth-century founder. But the market wasn’t seeing the school that way, and even loyal insiders had lost sight of its tenets.

Working with key stakeholders, we gained insights that led to a strong, ownable positioning connected intrinsically to the school’s founder and visionary. Our campaign attacked the market’s misperceptions head-on and created separation from the sea of sameness, while our video uncovered vividly truthful stories.

This content fueled a targeted digital campaign that spoke to prospective families and key influencers, including education consultants and placement officers. Integrated marketing automation and data-driven lookalike targeting ensured the audience received a 1:1 personalized experience.

Our admissions campaign drove the largest incoming freshman class in school history. Video content earned tens of thousands of views and fueled double-digit increases in inquiries.

The momentum continued—The Frederick Gunn School achieved its highest-ever Niche ratings, ranking in the top 3% of private high schools nationwide and top 10 in Connecticut.

An educational consultant shared, “I heard The Gunnery and its rise mentioned three times today. Whatever you are doing is working.”