THESE DAYS, THE CONSUMER IS CHANGING EVERYTHING: WHO THEY LISTEN TO, WHO THEY TRUST AND HOW THEY MAKE BUYING DECISIONS.
And technology, in turn, is redefining communication by giving people unprecedented access to information. The rate of change is breathtaking; we’ve moved from computers to smart phones to wearables and voice-enabled technologies. It’s not just different. There’s a tectonic shift underway. Businesses that don’t understand the implications are in danger of being left behind in the dust.
THAT’S A PROBLEM, BECAUSE CONSUMERS ARE INCREASINGLY SKEPTICAL ABOUT WHAT BRANDS SAY. MANY PEOPLE HAVE JUST QUIT LISTENING.
So smart marketing demands cutting through all that clutter to grab the consumer’s attention and help them make the decision to buy.
Leveraging technology to reach buyers—and the people who influence them—with the kind of authentic stories they’ll listen to and believe is an Overabove specialty. This expertise has helped the firm emerge as the kind of disruptive change agent a recent Accenture report called “untraditional business partners who. . . create a platform catering to consumers or customers in an entirely new way.” And the approach fuels proven, measurable results for clients.