OVERABOVE BLOG

The Awestruck Human

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As we rounded the corner in the center of the ancient city, he stopped in his tracks, awestruck. Dumbfounded as the Duomo came into view, my third eldest stood wide eyed and speechless. (more…)

Joan Jett and the Crossroads

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An ancient crossroads becomes a modern reality-check

Flipping through the vinyl records in Bradlees felt like an adventure every time. So much to explore just beyond that cellophane cover and colorful sleeve. Anticipating the crack of the needle as it found its groove. Speakers ready, the waiting almost over. (more…)

Are you Agile?

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It’s hard to remember the last time I had a conversation with an internal or external stakeholder that didn’t involve the word “change.” Whether at work or home,¬†everything in life seems to be in constant flux. (more…)

Man vs. Machine: On Math and Magic

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The news last month that Accenture Interactive bought Droga5 is no surprise for those of us in the industry. Our take on a creative shop being bought by a consulting firm – and why it makes sense to hire someone for whom math and magic are already built in. (more…)

Man vs. Machine: CES’s most surprising technology must-have? People.

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This month’s CES show revealed to our intrepid CIO and Principal that human beings will be the drivers of disruption and transformation in 2019. (more…)

Man vs. Machine: Something to Hold

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Introducing a new series that pits John Visgilio, Overabove Principal and Co-Founder (our “Man”), against Deven Spear, Overabove Chief Innovation Officer and founder of software company Brightdoor (our “Machine”) in the battle for hearts and minds across the new marketing landscape. Today we’ll cover how Marketing Automation, coupled with more traditional, analog methods, nurtures and converts leads – and what it means for some of Overabove’s most important client verticals. (more…)