From empty land to playful brand, driven by inspired storytelling.
When we got there, Wildlight was just land and an idea.
GOING OVER AND ABOVE TRADITIONAL REAL ESTATE MARKETING
We got to know the area and learned that, in Florida, you have to go north to get southern. The master-planned community sits in the Florida Lowcountry, a region defined by a “front porch” way of living that’s warm, hospitable and inclusive. We fully embraced this Florida Lowcountry vibe, letting Wildlight’s spirited southern roots shine through.
When it came time to tell this story, we created authentic, editorial content and put it in the hands of trusted influencers. Extensive research told us which stories would create buzz, and our close relationships with influencers made sure we served up the kind of content they wanted to share and that would motivate buyers. Wildlight’s new website acts as a hub for the content, while a strategic mix of media, including a strong following around our hashtag #FLOCO, brings in prospects. The engaging and relevant stories have been captivating audiences and driving them to action – all before the first foundation was laid.
RESULTS ABOVE EXPECTATIONS
Over 800,000 views and counting of our storytelling
Over 11,500,000 video impressions
Great momentum on business and residential contracts
Fostering prospect relationships through the sales funnel