This Cruise Food Is Divine.
Cruise food isn’t always associated with fine dining. But Royal Caribbean takes cruise food to new levels. They just needed cruisers to know it.
OVER AND ABOVE A BIG MINDSET BARRIER
To change minds, we had to reach people the way they consume information today.
So Overabove filmed human-interest stories about Royal Caribbean chefs creating their food masterpieces throughout the fleet. These videos were featured on FoodandWine.com where they outperformed similar content with unprecedented viewership and engagement. New to cruise foodies were clear on where they wanted to take their next vacation!
RESULTS ABOVE EXPECTATIONS
15+ million video views for 8 videos
Top performing video: Kummelweck Roast Beef Sandwich