Fully integrated campaign reverses enrollment decline.
Enrollment had been declining for years. And, with fierce competition and declining census numbers, the experts didn’t see that trend turning around.
But Overabove did.
GOING OVER AND ABOVE TO DRIVE ADMISSIONS
Our research revealed that NFA prospects did not realize how comprehensive and deep NFA’s curriculum and student life was.
The campaign starred parents and students. We knew that, with the right direction, they would be genuine and inspiring salespeople for NFA and the NFA experience.
For the first time, NFA used a fully integrated campaign that used traditional media more creatively and smarter than their competitors. TV, radio, print, recruitment videos and new viewbooks were just the start. We added NasKart centers and theater advertising — very efficient choices — and our competition wasn’t there.
To stay ahead of the competition today, you need more than a creative message. You also need a creative approach to media.
RESULTS ABOVE EXPECTATIONS
8% increase in enrollment in 2013-14
15.5% increase in enrollment in 2014-15