Category: Marketing Technology

Introducing a new series that pits John Visgilio, Overabove Principal and Co-Founder (our “Man”), against Deven Spear, Overabove Chief Innovation Officer and founder of software company Brightdoor (our “Machine”) in the battle for hearts and minds across the new marketing landscape. Today we’ll cover how Marketing Automation, coupled with more traditional, analog methods, nurtures and converts leads – and what it means for some of Overabove’s most important client verticals. (more…)

Change is the only constant.

There’s real wisdom in that saying, especially when it comes to technology. It’s become a bigger and bigger part of our lives. Not just as an accessory (though who doesn’t love grabbing some factoid off the internet with a voice command?) but as a tool for knowing more and doing more and maybe even being more. (more…)

It is not the strongest or the most intelligent who will survive but those who can best manage change. – Charles Darwin

Change, in all forms, is a familiar theme at Overabove and in all of today’s world of marketing. Everything is changing around us, yet few business leaders recognize the impact. Even fewer critically comprehend how to take advantage of these dramatic forces. (more…)