OVERABOVE BLOG

A Marketer’s Introduction to Disruption and Transformation

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It is not the strongest or the most intelligent who will survive but those who can best manage change. – Charles Darwin

Change, in all forms, is a familiar theme at Overabove and in all of today’s world of marketing. Everything is changing around us, yet few business leaders recognize the impact. Even fewer critically comprehend how to take advantage of these dramatic forces. (more…)

Hey, Writer’s Block – Watch This

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Deciding to write about writer’s block was my first mistake.

Write what you know, they said. It’ll be easy, they said. And I certainly know writer’s block – it’s something I deal with nearly every day. But the road from great idea to great writing is often long, winding and full of potholes. And therein lies our problem! (more…)

Introducing The Head Of Our L.A. Office, Tara Walls

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As Head of Entertainment for Overabove, Tara will draw upon nearly 25 years of experience in the Hollywood entertainment industry to connect brands with television shows, feature films and talent.  (more…)

Overabove Is Now In L.A.

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We’re thrilled to announce the expansion of our business footprint.

In addition to our new entertainment offering, that means Overabove’s production services, as well as its strategic marketing and communications services, are now available from coast to coast – from our home base in Essex, Connecticut, to our new digs in Los Angeles. (more…)

Big News: We Have A New Chief Innovation Officer!

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At Overabove, we’ve always kept a laser focus on how people consume information. This is an age of rapid-fire digital transformation, and we continue to evolve so we can keep driving impressive results for our clients. (more…)

The Consumer Has Changed Everything

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With thousands of messages and brands clamoring to get in their heads from all kinds of channels and mediums, consumers now filter and ignore the vast majority of those messages. (more…)