Insights
Digital Marketing Blog & Insights
Man vs. Machine: There’s no such thing as future-proof
The future is happening whether we like it or not. John and Deven discuss why you can't proof against the future - but you can innovate for it. Here's how to get prepared. John: I've just gotten back from the Adirondacks on vacation. The sun was out, the lake was...
Being Smart With Social Media
In a world filled with automation, likes and mindless scrolling, it’s easy to lose yourself in the digital tidal wave of social media content. As the years have progressed, social media has become more widely utilized by online and brick-and-mortar businesses alike...
Are you Agile?
It's hard to remember the last time I had a conversation with an internal or external stakeholder that didn't involve the word "change." Whether at work or home, everything in life seems to be in constant flux. Disruptive technology affects all facets of our life...
Man vs. Machine: On Math and Magic
The news last month that Accenture Interactive bought Droga5 is no surprise for those of us in the industry. Our take on a creative shop being bought by a consulting firm - and why it makes sense to hire someone for whom math and magic are already built in. John:...
Man vs. Machine: CES’s most surprising technology must-have? People.
This month's CES show revealed to our intrepid CIO and Principal that human beings will be the drivers of disruption and transformation in 2019. John: I'll get right to it. In a lot of ways, CES was mind-blowing. But in other ways, it reinforced ideas and beliefs...
Man vs. Machine: Something to Hold
Introducing a new series that pits John Visgilio, Overabove Principal and Co-Founder (our "Man"), against Deven Spear, Overabove Chief Innovation Officer and founder of software company Brightdoor (our "Machine") in the battle for hearts and minds across the new...
Colorado (Not Just Denver) Hosts Season 15 of Top Chef
Quick! Name your top culinary destinations in the U.S.! New York? San Francisco? Chicago? If you didn’t mention somewhere in Colorado in your top three, you’re probably wondering how, or more importantly WHY, season 15 of Top Chef is set in the magnificent state of Colorado? Did the producers run out of delectable cities and now they’ve moved onto entire states?
Introducing The Head Of Our L.A. Office, Tara Walls
As Head of Entertainment, Tara will draw upon nearly 25 years of experience in the Hollywood entertainment industry to connect brands with television shows, feature films and talent.
Overabove Is Now In L.A.
In addition to our new entertainment offering, our production services, strategic marketing and communications services are available from coast to coast.
The Consumer Has Changed Everything
We understand how to navigate the world of new media and how traditional media has to work smarter–work harder or get lost in the clutter.