OVERABOVE BLOG

A Bocce Lesson for Millennials

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The night started out like so many others in the Tuscan hills just west of Siena. Another forgotten, medieval hill town competing for attention against its bigger, more quintessential neighbors. A town rich in history and poor in top of mind awareness. The victim of so many competing for attention. (more…)

Overabove Expands into Research Triangle Park

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Our new hub for harnessing marketing technology.

Home to tech leaders and visionary start-ups, The Triangle is North America’s largest high-tech research park. As part of our commitment to always be evolving, we’re heading to the place where innovation is happening. (more…)

Getting Back to Human

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The piazza glistened with just-fallen rain. The cobbles seemed to soak up the moisture and lay a bit more proud – “how good we look today” with all this shine and glimmer. Buildings that had stood here for hundreds of years took it all in establishing the boundaries. Just another day. Another chapter. (more…)

Project Management – A Strong Foundation for Better Marketing

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Fletcher Building, a large construction company, blamed poor project management for $292 million in additional expenses last year. The ability to execute a project efficiently is essential to building a new high rise.

In marketing, our end goal is often less obvious and less tangible than a skyscraper, but project management is just as instrumental. (more…)

Dig In – Lessons From a Printmaker

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One of my favorite college professors was a burly, bearded, larger-than-life, jazz loving, no-bullshit printmaker. He used to walk around the room in his ink-stained apron while students would begin carving away at their woodblocks. He sometimes would get frustrated with students who stared at their clean woodblocks as they thought of the perfect idea or hemmed and hawed between a few sketches they had developed. He would tell them to “Get to Work,” to “Dig in.” (more…)

Reviews in the Wind

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Papers flapping from the wind and whirl of people passing by. Browned and aged and discolored by the Venetian sun. Gathered together, one on top of the other, clamoring for individual attention. Handwritten, layered notes and messages exclaiming joy and happiness and memories made. (more…)