OVERABOVE BLOG

Are you Agile?

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It’s hard to remember the last time I had a conversation with an internal or external stakeholder that didn’t involve the word “change.” Whether at work or home,¬†everything in life seems to be in constant flux. (more…)

Man vs. Machine: On Math and Magic

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The news last month that Accenture Interactive bought Droga5 is no surprise for those of us in the industry. Our take on a creative shop being bought by a consulting firm – and why it makes sense to hire someone for whom math and magic are already built in. (more…)

Man vs. Machine: CES’s most surprising technology must-have? People.

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This month’s CES show revealed to our intrepid CIO and Principal that human beings will be the drivers of disruption and transformation in 2019. (more…)

Man vs. Machine: Something to Hold

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Introducing a new series that pits John Visgilio, Overabove Principal and Co-Founder (our “Man”), against Deven Spear, Overabove Chief Innovation Officer and founder of software company Brightdoor (our “Machine”) in the battle for hearts and minds across the new marketing landscape. Today we’ll cover how Marketing Automation, coupled with more traditional, analog methods, nurtures and converts leads – and what it means for some of Overabove’s most important client verticals. (more…)

The Constancy of Change

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Change is the only constant.

There’s real wisdom in that saying, especially when it comes to technology. It’s become a bigger and bigger part of our lives. Not just as an accessory (though who doesn’t love grabbing some factoid off the internet with a voice command?) but as a tool for knowing more and doing more and maybe even being more. (more…)

Direct Mail Gone Digital

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Mr. Frazzles, as he’s lovingly known at Overabove, is today’s quintessential consumer.

Today’s consumer is, in a word, inundated. Brands compete for attention 24/7, sending messages through countless channels that come at the consumer from every direction. As marketers, our job is to help our clients cut through the clutter. We’re constantly developing strategies and staying a step ahead to make sure our messages drive action. In doing this, brands tend to focus online, throwing their weight behind email, social and other digital marketing. (more…)