OVERABOVE BLOG

Getting Back to Human

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The piazza glistened with just-fallen rain. The cobbles seemed to soak up the moisture and lay a bit more proud – “how good we look today” with all this shine and glimmer. Buildings that had stood here for hundreds of years took it all in establishing the boundaries. Just another day. Another chapter. (more…)

Project Management – A Strong Foundation for Better Marketing

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Fletcher Building, a large construction company, blamed poor project management for $292 million in additional expenses last year. The ability to execute a project efficiently is essential to building a new high rise.

In marketing, our end goal is often less obvious and less tangible than a skyscraper, but project management is just as instrumental. (more…)

Dig In – Lessons From a Printmaker

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One of my favorite college professors was a burly, bearded, larger-than-life, jazz loving, no-bullshit printmaker. He used to walk around the room in his ink-stained apron while students would begin carving away at their woodblocks. He sometimes would get frustrated with students who stared at their clean woodblocks as they thought of the perfect idea or hemmed and hawed between a few sketches they had developed. He would tell them to “Get to Work,” to “Dig in.” (more…)

Reviews in the Wind

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Papers flapping from the wind and whirl of people passing by. Browned and aged and discolored by the Venetian sun. Gathered together, one on top of the other, clamoring for individual attention. Handwritten, layered notes and messages exclaiming joy and happiness and memories made. (more…)

5 Tips to Create Better Content in 2018

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In 2018, most brands and marketing departments have figured out that they need to be in the content game. Many have gone far beyond dipping their toe in the water, but are they doing it well? The art of creating meaningful and helpful content seems to have alluded so many companies. “Nearly half of consumers won’t spend time with branded content if it’s not relevant.” (more…)

Colorado (Not Just Denver) Hosts Season 15 of Top Chef

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Quick! Name your top culinary destinations in the U.S.! New York? San Francisco? Chicago? If you didn’t mention somewhere in Colorado in your top three, you’re probably wondering how, or more importantly WHY, season 15 of Top Chef is set in the magnificent state of Colorado? Did the producers run out of delectable cities and now they’ve moved onto entire states? (more…)