OVERABOVE BLOG

The Constancy of Change

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Change is the only constant.

There’s real wisdom in that saying, especially when it comes to technology. It’s become a bigger and bigger part of our lives. Not just as an accessory (though who doesn’t love grabbing some factoid off the internet with a voice command?) but as a tool for knowing more and doing more and maybe even being more. (more…)

Direct Mail Gone Digital

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Mr. Frazzles, as he’s lovingly known at Overabove, is today’s quintessential consumer.

Today’s consumer is, in a word, inundated. Brands compete for attention 24/7, sending messages through countless channels that come at the consumer from every direction. As marketers, our job is to help our clients cut through the clutter. We’re constantly developing strategies and staying a step ahead to make sure our messages drive action. In doing this, brands tend to focus online, throwing their weight behind email, social and other digital marketing. (more…)

A Bocce Lesson for Millennials

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The night started out like so many others in the Tuscan hills just west of Siena. Another forgotten, medieval hill town competing for attention against its bigger, more quintessential neighbors. A town rich in history and poor in top of mind awareness. The victim of so many competing for attention. (more…)

Overabove Expands into Research Triangle Park

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Our new hub for harnessing marketing technology.

Home to tech leaders and visionary start-ups, The Triangle is North America’s largest high-tech research park. As part of our commitment to always be evolving, we’re heading to the place where innovation is happening. (more…)

Getting Back to Human

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The piazza glistened with just-fallen rain. The cobbles seemed to soak up the moisture and lay a bit more proud – “how good we look today” with all this shine and glimmer. Buildings that had stood here for hundreds of years took it all in establishing the boundaries. Just another day. Another chapter. (more…)

Project Management – A Strong Foundation for Better Marketing

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Fletcher Building, a large construction company, blamed poor project management for $292 million in additional expenses last year. The ability to execute a project efficiently is essential to building a new high rise.

In marketing, our end goal is often less obvious and less tangible than a skyscraper, but project management is just as instrumental. (more…)