Author: jvisgilio

Introducing a new series that pits John Visgilio, Overabove Principal and Co-Founder (our “Man”), against Deven Spear, Overabove Chief Innovation Officer and founder of software company Brightdoor (our “Machine”) in the battle for hearts and minds across the new marketing landscape. Today we’ll cover how Marketing Automation, coupled with more traditional, analog methods, nurtures and converts leads – and what it means for some of Overabove’s most important client verticals. (more…)

The night started out like so many others in the Tuscan hills just west of Siena. Another forgotten, medieval hill town competing for attention against its bigger, more quintessential neighbors. A town rich in history and poor in top of mind awareness. The victim of so many competing for attention. (more…)

The piazza glistened with just-fallen rain. The cobbles seemed to soak up the moisture and lay a bit more proud – “how good we look today” with all this shine and glimmer. Buildings that had stood here for hundreds of years took it all in establishing the boundaries. Just another day. Another chapter. (more…)

Papers flapping from the wind and whirl of people passing by. Browned and aged and discolored by the Venetian sun. Gathered together, one on top of the other, clamoring for individual attention. Handwritten, layered notes and messages exclaiming joy and happiness and memories made. (more…)