Red Carpet Resort Gets
Red Carpet Press Treatment
Atlantis and One&Only properties are unlike anything anywhere else in the world. Each property embraces luxury and the culture of their location for a uniquely spectacular experience, and all branding must deliver on their singular positioning.
OVER AND ABOVE THE COMPETITION
Overabove has launched both Atlantis and One&Only Kerzner properties around the globe. For Atlantis: The Palm, Dubai we captured the property’s limitless luxury, exotic location and celebrity appeal to launch the brand as a once-in-a-lifetime experience.
Over 567 minutes of broadcast coverage
Over 63 minutes of radio broadcast coverage
Over 127 pages of magazine coverage
Over 166 actual pages of newspaper coverage
Over 250 newspaper placements
Over 250 online media placement
Over 2.5 million views on YouTube
Exceeding 14 billion media impressions worldwide
Advertising Value $250,000,000