Red Carpet Resort Gets
Red Carpet Press Treatment

Atlantis Logo

Atlantis and One&Only properties are unlike anything anywhere else in the world. Each property embraces luxury and the culture of their location for a uniquely spectacular experience, and all branding must deliver on their singular positioning.

OVER AND ABOVE THE COMPETITION

Overabove has launched both Atlantis and One&Only Kerzner properties around the globe. For Atlantis: The Palm, Dubai we captured the property’s limitless luxury, exotic location and celebrity appeal to launch the brand as a once-in-a-lifetime experience.

RESULTS

Over 567 minutes of broadcast coverage

Over 63 minutes of radio broadcast coverage

Over 127 pages of magazine coverage

Over 166 actual pages of newspaper coverage

Over 250 newspaper placements

Over 250 online media placement

Over 2.5 million views on YouTube

Exceeding 14 billion media impressions worldwide

Advertising Value $250,000,000

See more ways our results go over and above

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